How this trades business went from losing $59,000 a year to $194,000 net profit
A screen door business an hour south of Sydney. Flat out, good reputation, $833,000 through the door — and going backwards.
Three years on it turns over $1.36 million and keeps $194,000. And in year one, revenue only moved two percent.
He didn't sell more. He stopped leaking.
No session times. No replay window. It starts the second you hit the button.
Same vans. Same team. Same trade. Completely different business behind the numbers.
The number that stops people
Revenue grew 2%.
Profit moved $95,000.
That was year one. Same trucks, same crew, same suburb, near enough the same turnover — and he went from bleeding $59,000 a year to putting real money in the bank.
If you can't see how that's possible, that gap is exactly what this training closes.
Read this bit honestly
This is for you if any of this stings
- You're the busiest you've ever been and the bank account doesn't match the effort.
- You're quoting off gut feel and a number that "feels about right".
- You've had a record month and still had to think hard about paying yourself.
- Your accountant tells you what happened nine months ago. Nobody tells you what to do next.
- You've got a rough idea what a job costs you, but not a real one.
- Deep down you think the fix is "more work" — and more work hasn't fixed it yet.
What's in the 45 minutes
Three things you'll walk away with
- The three beliefs that keep trades businesses busy and brokeEvery owner I sit down with holds at least one of them. They feel like common sense. They're the reason the money never lands.
- The exact four-step sequence, in the order it was runNot a list of ideas — an order. Run these four steps in the wrong order and you'll work harder for a worse result. The order is the whole secret.
- Where the money actually hides in a trades businessIt is almost never where you're looking. In this case ten points of gross margin were sitting inside the business the whole time — worth $133,000 a year on today's turnover.
The sequence
Fix, then grow. In that order.
Every instinct you have says put growth first. That instinct is what's costing you.
Who's running this
Scott Keevers
Scott works hands-on with trades and service businesses right across Australia — screen doors, brake specialists, printers, builders, sparkies, plumbers.
Same sequence every time. What changes is where your biggest leak is.
Before you talk yourself out of it
The three things owners say to me
"My trade's different."
Screen doors, brakes, printing, building, electrical, plumbing. Same sequence every time. The only thing that changes is where your specific leak sits — and finding that is the whole job.
"I'm too flat out for this."
He was every quote, every job, every decision. You don't get busier than that. Flat out was exactly what was hiding the leaks. Busy isn't the reason to skip it — it's the reason to do it.
"I can't afford help right now."
That $194,000 profit is after the coaching fee. The business earned that fee back six times over in the year. He was losing $59,000 a year when we started — he couldn't afford not to.
What you get, free
Everything included when you register
The Fix-Then-Grow training
45 minutes. The full case study, the four steps and the order they were run in. On demand — start, stop and pick it up where you left off.
The Fix-Then-Grow Checklist
The same sequence laid out step by step so you can walk it through your own business. Sent after you watch.
A free Growth Diagnostic with Scott
45 minutes on your numbers, not a pitch. We find your biggest leak and you leave with the one thing to fix first — whether we ever work together or not.
Watch it now — instant access
45 minutes. No session times, no waiting room. It starts the moment you hit the button.
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Can't watch 45 minutes right now? Send me the link instead.Straight answers
Questions people ask first
Yes. The training, the checklist and the diagnostic all cost nothing. There's an offer at the end of the training and you're free to ignore it.
No. There's no session time. You hit the button and it plays. If you get pulled onto a job it picks up where you left off.
About 45 minutes. It's a case study told properly, not a 20-minute pitch dressed up as training.
The sequence doesn't change with turnover. Where your leak sits does. That's what the diagnostic is for.
No. Never have, never will. Unsubscribe from any email, or reply STOP to any SMS.
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